Giving Back – Breathe in Detroit

Giving Back

One way we practice love and gratitude

When you buy, we give. We donate a portion of sales from every item we sell.

For every item we sell, we set aside a percentage to make an annual donation to our charity partners. Annually, we donate at least 1-2% of total sales. That may sound like a small amount. But it's not. By donating directly from sales, it guarantees there is money set aside to give. That is a key part of our mission, and frankly, why we decided to do this at all. We never wanted to "just sell some cool shirts." We wanted to give back and make the world a better place - in our own small way.

Don't be fooled by companies that say they give "10% of profits," or some other larger amount. Many companies operate at a small "profit" or even a loss and make it sound like they're giving much more. We're not bashing any of them - many of them do give large amounts and we applaud that. Our goal is to be as transparent as possible in how we give. And our customers can alway rest assured that their purchases are directly making a positive impact.

We've also partnered with DailyKarma to donate even more throughout the year. Using their app, we can offer greater donations on some products, allow customers to choose a charity, and allow customers to donate directly right in the checkout.

Together, we can make the world a better place.

Where we give

Gleaners Community Food Bank

Headquartered in Detroit, Gleaners operates five distribution centers in Wayne, Oakland, Macomb, Livingston and Monroe counties and provides food to more than 500 partner soup kitchens, food pantries, shelters, and other agencies throughout southeast Michigan. Each year, Gleaners distributes more than 45 million pounds of food to neighbors in need! This results in an average of 100,000 meals distributed each day to families in need across our region. Gleaners also provides nourishing food and nutrition education to more than 200,000 children a year. Every dollar donated provides three meals and 92 cents of every donated dollar goes to food and food programs.

Learn more at



Playworks is the leading national nonprofit leveraging the power of play to transform children’s social and emotional health. Playworks currently serves more than 1,300 schools in 23 U.S. cities, and reaches more than 700,000 students directly and through professional training services. This organization is changing school culture by leveraging the power of safe, fun, and healthy play at school every day.

Playworks creates a place for every kid on the playground to feel included, be active, and build valuable social and emotional skills. Playworks partners with schools, districts, and afterschool programs to provide a service or mix of services including on-site coaches, professional training for school staff who support recess, and consultative partnerships.

Learn more at

Breathe in Detroit Giving Back


Throughout the year we partner with a variety of non-profits. We choose based areas we think need help or that have impacted us directly. We focus on food insecurity, at-risk youth, and addiction recovery. We choose specific charities based on the percentage of donations that go directly to helping - not executive salaries.

We will also sponsor local and national yoga and charity events that focus on giving back to these causes.

We strive to donate as much as possible from sales and to spend our marketing budget in ways that also result in additional donations, even if indirectly.

We are fortunate to be able to do what we do. You are fortunate to be reading this and to be able to consider a purchase. It's up to us to help wherever we can.