Giving Back – Breathe in Detroit

Giving Back

One way we practice love and gratitude

We donate a portion of sales from every item we sell.

For every item we sell, we set aside a percentage to make an annual donation to our charity partners. Annually, we donate at least 1-2% of total sales. That may sound like a small amount. But it's not. By donating directly from sales, it guarantees there's money set aside to give. That's a key part of our mission and why we decided to do this at all. We never wanted to "just sell some cool shirts." We wanted to give back and make the world a better place - in our own small way.

Don't be fooled by companies that say they give "10% of profits," or some other larger amount. Many companies operate at a small "profit" or even a loss and make it sound like they're giving much more. We're not bashing any of them - many of them do give large amounts and we applaud that. Our goal is to be as transparent as possible in how we give. And our customers can alway rest assured that their purchases are directly making a positive impact.

We've also partnered with DailyKarma to donate even more throughout the year. Using their platform, we can offer greater donations on some products, allow customers to choose a charity, and allow customers to donate directly right in the checkout.

Together, we can make the world a better place.

Where we give

Gleaners Community Food Bank

Headquartered in Detroit, Gleaners operates five distribution centers in Wayne, Oakland, Macomb, Livingston and Monroe counties and provides food to more than 500 partner soup kitchens, food pantries, shelters, and other agencies throughout southeast Michigan. Each year, Gleaners distributes more than 45 million pounds of food to neighbors in need! Every dollar donated provides three meals and 92 cents of every donated dollar goes to food and food programs.

Learn more at

She Recovers

The She Recovers Foundation is a public nonprofit with a growing and evolving community consisting of more than 325,000 women in, or seeking recovery from substance use disorders, other behavioral health issues and/or life challenges. This lifeline organization connects women through its virtual platforms and in-person networks, supports women to develop their own holistic recovery patchworks, and empowers them to thrive and share their successes. All efforts are designed to end the stigma and shame often associated with recovery.

Learn more at


Shatterproof is a national nonprofit dedicated to reversing the addiction crisis in the United States. Founded in 2012 by a father to honor the memory of his son, lost to addiction. Shatterproof is committed to protecting our loved ones from addiction to illicit and prescription drugs, and alcohol. Shatterproof provides information and resources for those living with addiction and their families, enables powerful evidence-based approaches to prevention, treatment and recovery, and takes the issue of addiction to the steps of Capital Hill.

Learn more at


Throughout the year we partner with a variety of non-profits. We mostly focus on food insecurity, at-risk youth, and addiction recovery. We choose specific charities based on the percentage of donations that go directly to helping - not executive salaries.

We try to donate as much as possible from sales, and to spend our marketing budget in ways that also result in additional donations, even if indirectly.

We are fortunate to be able to do what we do. You are fortunate to be reading this and to be able to consider a purchase. It's up to us to help wherever we can.