Honest apparel that makes an impact

Our new pop-up shop is open! Visit us in Detroit’s Eastern Market on select days through the holidays.

2472 Riopelle St.

Detroit, MI 48207

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Breathe in Detroit.

Detroit has its own vibe, its own soul, its own spirit. It’s an original. When we look around, we see and feel positive change, energy, and creation – all moving forward at the same time. It’s true–everybody’s talking about Detroit. But for the first time in a long time, they’re saying good things. So let’s tap into that, feel it, and fuel it.

We make authentic Detroit apparel that does just that. It makes an impact. It’s a universal message that expresses what is it to be active and aware in the community, right now. And, every purchase puts money directly back into the community through our partnerships with select Detroit-based charities.

Detroit is more than a place. It lives, it feels, it breathes. And there’s no place like it in the world.